nudge
nudge unit is always doing something, with somebody, somewhere.

nudge unit situates itself behind the public façade of institutions. It sees the entirety of an institution as potential material, regardless of existing architecture, people, structures and systems. n-u constructs a forum to bring in people who offer other perspectives on a particular locality.

Institutions are designed, built and structured, but their interior environments, local activities and spaces are the result of thousands of interventions. n-u is fascinated by this expedient process, and wonders; what if just a few of these interventions are offered for a different purpose – not design – but re-orientated. nudge unit registers peripheral activity, giving priority to unrecognised relationships and undervalued materials. Acting on this recognition, n-u offers to enter your institution and propose material interventions to offer alternative systems of value.

There are different audiences for nudge unit, one being the employees of the organisation, another through public engagement. n-u is an institutional affair, working across many organisations. All the interventions will be made available for reconsideration through a publication.

www.nudge-unit.com